A subscription service offering a curated selection of books at a discounted price typically involves a promotional period with special introductory offers. For example, new subscribers might receive their first book for a significantly reduced price, or even free, along with other incentives like bonus gifts or free shipping.
Such programs provide readers with an affordable and convenient way to discover new authors and genres. They can also be beneficial for authors and publishers, offering increased visibility and a wider readership. Historically, these types of promotions have been instrumental in popularizing reading and supporting the literary landscape, evolving from physical mailings to sophisticated online platforms.