This phrase typically refers to the 2002 romantic comedy film directed by Michael Lehmann and starring Josh Hartnett and Shannyn Sossamon. The narrative centers on a web designer who undertakes a 40-day abstinence from any form of sexual activity, including masturbation and pornography, following a difficult breakup. The challenge becomes increasingly complex as he encounters a beautiful woman and navigates the trials and tribulations of maintaining the pledge.
The film explores themes of self-discovery, the nature of addiction, and the role of intimacy in relationships. Its premise provides comedic situations and explores the pressures and expectations surrounding modern relationships. Though a lighthearted comedy, the narrative touches on deeper questions about personal growth and commitment. It gained cultural recognition for its provocative premise and became associated with the challenges of self-control in a hyper-sexualized environment.