Bruce Barton’s 1925 publication presents a revolutionary interpretation of Jesus Christ, not as a solely divine figure, but as a masterful leader, advertiser, and communicator. It portrays Jesus as a dynamic, compelling personality who built a powerful movement through effective public relations and persuasive messaging. The book uses parables and biblical accounts to illustrate these points, offering a fresh perspective on familiar stories.
This work became a bestseller upon its release, impacting business leaders and religious thinkers alike. It offered a new lens through which to view leadership, emphasizing the importance of understanding human needs and desires, crafting a compelling narrative, and inspiring others to action. Its influence extended beyond the business realm, contributing to a cultural shift in the perception of Jesus during the early 20th century. Despite attracting criticism for its unorthodox approach, the book’s popularity underscored a growing interest in applying business principles to spiritual and social life.
